Apple has denied reports that it’s prepping to mothball the iTunes Music Store. With the launch of Apple Music in 2015 combined with a drop-off in music downloads over the past few years, Digital Music News, reported that the ‘phase out’ was currently underway and would conclude by early 2019. Individual track downloads have dropped 24.1% this year while digital album sales slipped to 19.9% with projections showing a further decline in 2018 to the tune of 30%
The company has since denied any plans of a ‘phase out’ and when speaking to NME magazine said that the rumours are ‘not true’. The reports come on the heels of Apple’s purchase of popular music recognition app Shazam.