Vancouver born star Seth Rogen and his screenwriting collaborater Evan Goldberg have partnered with Canopy Growth Corp. to launch a Toronto based cannabis company called ‘Houseplant’
Rogen and Goldberg are obviously the face of the company while Canopy, who acquired 25% of the business is providing the facilities, expertise and infrastructure to grow cannabis.
The first strain Houseplant Sativa will be on sale at legal retailers in Rogen’s native BC starting next month, with other strains to follow. The company said pre-rolled joints and softgel products will also follow later in the year as the brand rolls coast-to-coast.
The company even had to make an official statement regarding popular stoner/action film ‘Pineapple Express’ starring Rogen, saying that ‘there are no current plans’ for any products branded with Pineapple Express. Which is too bad!
Cover photo : youtube